Go-to-Market Strategy
From idea to launch. A structured plan to bring your product or service to market: target audience definition, channel strategy, launch timeline, KPI framework, and agency briefing — all ready for execution.
Who this is for
- Companies launching a new product or service and starting the go-to-market plan from scratch
- International companies entering the Italian market for the first time
- New category plays, where there is no existing playbook to follow
- Companies that have tried launching before, without a clear plan, and want to do it properly this time
What you get
- Market analysis — competitive landscape, positioning gaps, and where the real opportunity sits
- GTM roadmap — the sequence of decisions and actions from today to launch day
- Channel plan — which channels earn the investment, and why
- Launch brief — ready to hand to an agency, freelancer, or internal team
- 90-day KPI dashboard — so you know within the first quarter whether the launch is working
How it works
- Discovery — a 30-minute call to understand your product, target market, and what “success” needs to look like.
- Strategy — the go-to-market plan itself: audience, positioning, channels, timeline, and KPIs, built for your actual budget and market, not a generic template.
- Execution — if you want it, I stay on to brief agencies, launch campaigns, and track results against the KPI dashboard in real time.
Proof it works
- X5 Group (FMCG) — nationwide 360° loyalty program launch across 20,000+ stores: 100,000 subscribers in 3 months (+30% above target), brand awareness +38% (Nielsen).
- Biotech start-up — 4 product launches in 18 months from a standing start, exceeding annual growth targets by +146%.
- Expoglobal Group (B2B/B2C, EMEA) — go-to-market and brand unification across 3 brands in 3 countries, +20% client acquisition.
Pricing
Go-to-market engagements start from €2,500/month, scaled to the scope of the launch. See the full pricing breakdown and how it compares to agencies and full-time hires.
What is included in a go-to-market strategy?
A complete GTM strategy covers market and competitive analysis, target audience definition, positioning, channel selection, a launch timeline, and a KPI framework — everything needed to brief a team or agency and execute the launch.
How long does it take to build a go-to-market plan?
A typical go-to-market strategy takes 3-4 weeks from the discovery call to a launch-ready plan, depending on the complexity of the market and how much existing research is available.
Can you help launch in the Italian market specifically?
Yes — this is one of the most requested engagements. I help international companies enter Italy with a market-specific go-to-market plan, informed by direct, bilingual experience working with Italian stakeholders, distributors, and media.
Do you only build the strategy, or do you also execute it?
Both are available. Some clients want the strategy and launch brief to hand to their own team or agency; others want ongoing execution support after the plan is built. We agree on scope during the discovery call.
Ready to talk about your launch?