About
Valeria Mukhina, Fractional CMO based in Italy
Marketing that brings leads, explained simply, by someone who has done it in large and small companies.
In numbers
My story
I’m an international marketing and brand manager, and I work with companies entering Italy.
For 11 years I worked in FMCG, healthcare, luxury and B2B, in Russia, Belgium and the UAE. I moved to Italy in 2024.
I speak Italian and English and work directly with Italian clients and stakeholders: no translator, no cultural guesswork.
My ESCP Executive MBA gave me the European business framework. Working in four countries and several sectors taught me to recognise what works, what doesn’t and why.
I work with companies that want senior thinking and hands-on execution, not slide decks with no follow-through.
Why you need a fractional CMO to enter Italy
- No one on the ground to lead the entry.
- No local reporting or success metrics.
- Materials and offer not adapted.
- No access to the right buyers and partners.
- Budget spent before demand is proven.
- A slow start.
A short, structured test shows if, where and how to enter.
How I work
Four steps, every time, with one point of contact.
Discovery
I understand your situation and your goals.
Strategy
I set the priorities and the plan.
Execution
One person who plans and also delivers.
Reporting
Simple reports with numbers you can follow.
Languages and education
I work in Italian and English, and use French when needed.
Languages
Education
- Master’s degree in Foreign LanguagesMoscow State Linguistic University2004–2009
- Diploma in MarketingRANEPA2015–2016
- Executive MBAESCP Business School2021–2023
Experience
Roles, years and one result for each. In gold, the three highlighted roles.
- 2022–2025
Marketing & Business Development Director
Expoglobal Group
Brand strategy across several countries in the Middle East and Europe, plus digital transformation: +20% client acquisition.
- 2021–2022
Senior Marketing Manager, Loyalty & 360°
X5 Group
Nationwide loyalty programme launch across 20,000+ stores: 100,000 sign-ups in 3 months.
- 2020–2021
Senior Marketing Manager
Biotech start-up
Marketing function built from scratch, reporting to the CEO and Board: +146% against target.
- 2019–2020
International Marketing Manager
Cromos Pharma
Communication materials for pharma clients in 7 countries: +23% website traffic.
- 2015–2018
Marketing Manager
Invitro
Integrated campaigns across 70+ medical centres: +14% revenue growth and 15 new services.
Projects
Three projects with verified results.
Full case pages come after the first stage.sign-ups in 3 months
X5 Group. National launch of a loyalty programme across 20,000+ points of sale, +30% vs target and +38% brand awareness (Nielsen).
against annual target
Biotech start-up. Marketing built from zero, with 4 product launches in 18 months.
customer acquisition
Expoglobal Group. Three brands in three countries: unified identity, digital transformation and CRM.
Why a bilingual, cross-sector consultant
Read why it makes a difference to your marketing.
Where I work
- Online, all over Europe.
- In person in Emilia-Romagna and Milan, at your company.
- Trips when needed.
