Fractional CMO Pricing
Straightforward pricing for fractional CMO and senior marketing consulting — for Italian SMEs ready to grow, and for international companies entering the Italian market.
Starting from €2,500/month
There is no fixed package menu. Your rate is set according to the specific tasks and scope of work agreed for your engagement — from a light strategic advisory retainer to a hands-on, embedded role coordinating teams and agencies across markets.
What determines your price
- Weekly time commitment — from a few hours a week to near full-time
- Scope — strategic advisory only, or hands-on execution and coordination of teams and agencies
- Market-entry project management, for international companies entering Italy
- Sector complexity and number of markets involved
- Length of engagement
How it compares
| Option | Typical cost | What you get |
|---|---|---|
| Fractional CMO (Valeria Mukhina) | From €2,500/month | Senior strategy + hands-on execution, scaled to your needs |
| Marketing agency retainer | €6,000–€20,000/month | Execution-focused, limited strategic ownership |
| Full-time in-house CMO in Italy | €70,000–€110,000/year all-in | Full-time dedicated resource, fixed cost regardless of workload |
Comparison figures are directional market benchmarks for the Italian market, not quotes from specific providers.
How engagements work
- Free 30-minute discovery call to understand your situation and goals
- A custom proposal with defined scope, deliverables, and monthly rate
- Month-to-month or retainer-based — no long lock-in required by default
- Delivered remote, on-site in Italy, or hybrid
How much does a fractional CMO cost in Italy?
Fractional CMO engagements in Italy typically range from €1,500 to €12,000+ per month depending on scope and time commitment. Valeria Mukhina’s engagements start from €2,500/month, priced according to the specific tasks and scope of work agreed for each client.
Is there a minimum engagement length?
Engagements are typically structured month-to-month or as an ongoing retainer, with no long lock-in required by default. The right length depends on your goals — this is agreed during the discovery call.
What’s included at the starting price?
The €2,500/month starting rate covers a lighter-scope strategic advisory retainer. Hands-on execution, team/agency coordination, and market-entry project management for international companies increase the scope — and the rate — accordingly.
How is this different from a marketing agency?
An agency executes campaigns you’ve already decided on. A fractional CMO sets the strategy, owns the results, and can coordinate your existing agencies and freelancers so their work adds up to a coherent plan.
Ready to talk about your specific situation?