Italy Readiness Assessment
Know before you invest
The question it answers: is there demand for your product in Italy, who would buy it, through which channel, and what would a first test look like?
Run by someone who has done the work.
Based in Italy, working in Italian and English: online worldwide, in person in Emilia-Romagna and Milan, with trips when needed.
What I look at
Five questions, answered with evidence, so the decision to enter Italy rests on more than a hunch.
Demand and segments
Who buys, in which regions and sectors.
Competitors and substitutes
Their offer, pricing and positioning.
Channels
Direct, distributors, agents, online, fairs.
Your readiness
Website, materials, language, pricing, delivery and support in Italy.
Practical barriers
Standards, certifications and legal points to verify with local advisors.
How it works
A kickoff call, your materials and goals, then research and a few expert conversations. It ends with a written report and a review call.
- Week 1
Kickoff call
We go through your materials and goals.
- Weeks 1–2
Desk research
Competitor and channel review, with a first go/no-go view.
- Weeks 2–3
Expert conversations
A few conversations to test what the desk research shows.
- Week 3
Report and review call
Findings, evidence and a go / adjust / no-go recommendation, then we go through it together.
What you receive
Four deliverables, ending with a clear next step.
With findings and the evidence behind them.
Go, adjust or no-go, a view you can take to your board.
An outline of a 90-day Italy Market Test: targets, activities and budget range.
Where we go through the report together and agree the next step.
Where it leads
The assessment is the low-commitment first step. What happens next depends on what the evidence says.
Italy Readiness Assessment
Low commitment, a few weeks, ending in a clear recommendation.
90-day Italy Market Test
Agreed targets: meetings, leads and partner conversations.
Stop, extend or scale
Scale with a team, an agency or a distributor, or stop with the evidence in hand.
Example output
An anonymised sample report or case study will be linked here.
Tell me your product and target. I’ll tell you if a test makes sense.
A free call is enough to start. No commitment to the assessment.