Fractional CMO based in Italy
Test the Italian market without building a team in Italy
I live and work in Italy, I speak Italian and English, and I handle research, meetings, fairs and materials on the ground.
Why hire someone already in Italy
Why do you need a fractional CMO to enter Italy?
- No one on the ground to lead the entry.
- No local reporting or success metrics.
- Materials and offer not adapted.
- No access to the right buyers and partners.
- Budget spent before demand is proven.
- A slow start.
A short, structured test shows if, where and how to enter.
Who I work for
Companies without a presence in Italy.
Manufacturers with no presence in Italy
SaaS companies entering the Italian market
Service companies with no team in Italy
How it works
Two steps, each with a clear review.
Italy Readiness Assessment
Desk research, competitor and channel review, and a first go/no-go view.
90-day Italy Market Test
Outreach, adapted materials, fairs and company visits.
Go, adjust or no-go
A clear review at day 90, and you decide the next step.
About me
- 11 years in B2B, B2C, start-ups and large companies.
- Based in Italy, working online all over Europe and in person in Emilia-Romagna and Milan.
- One point of contact, who plans and also delivers.
Experience and projects
Three projects with verified results.
Full case pages come after the first stage.sign-ups in 3 months
X5 Group. National launch of a loyalty programme across 20,000+ points of sale, +30% vs target and +38% brand awareness (Nielsen).
against annual target
Biotech start-up. Marketing built from zero, with 4 product launches in 18 months.
customer acquisition
Expoglobal Group. Three brands in three countries: unified identity, digital transformation and CRM.
Starting from €300 per day, depending on the project. The price depends on the length of the work, its complexity and your objectives.
Are you an Italian company?
See marketing support for SMEs.
Questions
Short answers to common questions.
What does it cost?
Starting from €300 per day, depending on the project. The price depends on the length of the work, its complexity and your objectives.
Can you represent my company in meetings?
Yes, within what we agree beforehand.
Do you speak Italian and English?
Yes, both.
What happens after 90 days?
We review the results and you decide the next step: stop, extend or scale with a team, an agency or a distributor.