Senior Marketing Leadership
No Full-Time Hire Required
I help companies scale with marketing strategy, and international brands enter the Italian market — without building a full marketing function.
10+ years · FMCG · Healthcare · Luxury · B2B · ESCP MBA
10+ Years
International Experience
+146%
Revenue growth vs target
€1.5M
Budget managed
100K
Subscribers in 3 months
7 Countries
CIS, EMEA, BENELUX Markets
Bilingual (English/Italian, working French) and cross-sector by design — FMCG, healthcare, luxury, and B2B. The same strategic rigor, adapted to your market and industry, not a generic playbook.
Who do I WORK WITH?
Companies with a common need – marketing that actually works
SMALL & MEDIUM COMPANIES READY TO GROW
You have a good product and a loyal local base. But your marketing is reactive, inconsistent, or stuck in tactics that no longer work.
You need a strategic marketing leader who can audit what’s not working, define where to play, and build a plan that scales — without the cost of a full-time director.
INTERNATIONAL COMPANIES ENTERING ITALY.
You’re expanding into Italy and need someone on the ground: someone who understands the Italian consumer, speaks the language, and can run your marketing launch without you building a local team from scratch.
I bridge international strategy with Italian market knowledge — and I’m available now.
MY EXPERTISE
I’ve spent more than 10 years building and repositioning brands across FMCG, Healthcare, Luxury, and B2B in Russia, the UAE, and across European markets.
I’ve led campaigns from brief to execution, managed agencies, built marketing functions from scratch, and defined strategic where a brand plays and why.
What I bring to your company isn’t a template or a framework. It’s the expertise of someone who has done this at scale and knows exactly where most marketing strategies break down.
Brand Positioning & Identity
From fuzzy to focused
I audit your current brand, identify where your positioning is weak or generic, and build a clear architecture: who you are, who you serve, why you win, and how to say it consistently.
Deliverables: Brand audit · Positioning statement · Messaging hierarchy · Tone of voice guidelines
Best for: Companies rebranding, launching a new product line, or entering a new market where their current brand doesn’t land.
Go-to-Market Strategy
From idea to launch
A structured plan to bring your product or service to market: target audience definition, channel strategy, launch timeline, KPI framework, and agency briefing — all ready for execution.
Deliverables: Market analysis · GTM roadmap · Channel plan · Launch brief · 90-day KPI dashboard
Best for: Product launches, market entries, new category plays, or companies that have tried launching before and want to do it properly this time.
Fractional Marketing Director
Senior leadership, flexible engagement
I join your team part-time as your senior marketing leader — attending strategy meetings, managing agencies, defining priorities, and keeping execution aligned with business goals. You get CMO-level thinking without the CMO-level salary.
Engagement: 2–4 days/month minimum · Retainer-based · 3-month minimum
Best for: Italian SMEs without a dedicated marketing director, or international companies running a lean team in Italy.
Results that matter
X5 Group, FMCG
Nationwide 360° loyalty program launch across 20,000+ stores — 100,000 subscribers in 3 months, +30% above target. Brand awareness +38% (Nielsen)
Biothech start-up
Built the marketing function from zero. 4 product launches in 18 months. Exceeded annual growth targets by +146%. Reported directly to the CEO & board.
Expoglobal Group, B2B, B2C, EMEA
Senior marketing mandate across 3 brands in 3 countries. Unified brand identity, digital transformation, CRM. +20% client acquisition. Dormand Brand relaunched, reaching the full capacity in 6 months.
About me
I’m a senior international marketing and brand manager with 10+ years of experience across FMCG, healthcare, luxury, and B2B — in Russia, Belgium, the UAE, and now Italy.
I moved to Italy in 2023. I speak Italian and English. I work directly with Italian clients and stakeholders — no translator, no cultural guesswork.
My ESCP Executive MBA gave me the European business framework. My work across 4 countries and multiple sectors gave me the pattern recognition to know what works, what doesn’t, and why.
I work with companies that want senior thinking and hands-on execution — not slide decks with no follow-through.
HOW I WORK
A clear, personal, and results-focused approach — from first call to final delivery.
We start with a 30-minute call. I audit your current marketing, map your competitive landscape, and identify the biggest growth levers available to you right now.
I build a clear plan: where to play, how to win, what to say, and how to say it. No generic frameworks — only what fits your market, your budget, and your goals.
I work alongside your team — launching campaigns, briefing agencies, tracking KPIs, and refining in real time. Senior thinking with hands-on delivery.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your company part-time or on a flexible retainer, providing strategic direction, brand positioning, and go-to-market leadership without the cost of a full-time hire.
What is the difference between a fractional CMO and a marketing agency?
An agency executes campaigns; a fractional CMO owns strategy, deciding what to do and why, then briefing and directing agencies or in-house teams to execute it. Many companies use both together.
How do you help foreign companies enter the Italian market?
I act as your local, Italian-speaking marketing lead, adapting your brand and messaging for Italian consumers, briefing and managing local vendors, and running the launch on the ground so you do not need to build a local team from scratch.
What is the minimum engagement for a fractional CMO retainer?
Retainers start at a 3-month minimum, typically 2 to 4 days per month, giving enough continuity to build and execute a real strategy rather than one-off advice.
Which industries do you work with?
Primarily FMCG, Healthcare and Biotech, Luxury, and B2B, sectors where I have personally led brand strategy, product launches, and go-to-market execution with measurable results.
Do I need a fractional CMO if I already work with an agency?
Often yes. An agency executes what it is briefed to do, but without someone senior owning strategy and priorities, campaigns can drift from business goals. A fractional CMO fills that strategic gap.
Let’s transform your market strategy together!
Don’t wait any longer, seize this opportunity to grow your business!