Brand Positioning & Identity
From fuzzy to focused. I audit your current brand, identify where your positioning is weak or generic, and build a clear architecture: who you are, who you serve, why you win, and how to say it consistently.
Who this is for
- Companies rebranding or refreshing a brand that no longer reflects the business
- Businesses launching a new product line that needs its own clear position
- Companies entering a new market where their current brand doesn’t land — including international brands adapting for Italy
What you get
- Brand audit — an honest look at how your brand is currently perceived, and where it is losing clarity or credibility
- Positioning statement — a clear, defensible answer to who you are, who you serve, and why you win
- Messaging hierarchy — the core messages and how they cascade across every channel and audience
- Tone of voice guidelines — so every piece of content sounds like the same brand, no matter who writes it
How it works
- Discovery — a 30-minute call to understand your business, audience, and where the current brand is falling short.
- Strategy — the audit and positioning work itself: brand architecture, messaging hierarchy, and tone of voice, grounded in your actual market and competitors, not a generic template.
- Execution — if needed, I stay on to brief designers, agencies, and content teams so the new positioning actually makes it into market.
Proof it works
- Expoglobal Group (B2B/B2C, EMEA) — unified brand identity across 3 brands in 3 countries, +20% client acquisition.
- X5 Group (FMCG) — brand awareness +38% (Nielsen) following a repositioned, nationwide loyalty program.
- Biotech start-up — brand and positioning built from zero to support 4 product launches in 18 months.
Pricing
Brand positioning engagements start from €2,500/month, scaled to the scope of the project. See the full pricing breakdown and how it compares to agencies and full-time hires.
What is brand positioning, exactly?
Brand positioning is the clear, defensible answer to who you are, who you serve, and why customers should choose you over the alternative. It shapes every message, every campaign, and every piece of content that follows.
How long does a brand positioning project take?
A typical brand audit and positioning project takes 4-6 weeks, from the initial discovery call through to a finished positioning statement, messaging hierarchy, and tone of voice guidelines.
Do you design logos or visual identity?
This engagement focuses on strategy and messaging — positioning, messaging hierarchy, and tone of voice. For visual identity and design execution, I brief and coordinate designers or agencies as part of the project if needed.
Can this help a brand entering the Italian market?
Yes — this is a common use case. International brands often need their positioning adapted, not just translated, for Italian buyers and cultural context, which is exactly the kind of work this engagement covers.
Is this the same as hiring a brand strategist?
Yes — a brand strategist and a brand positioning consultant do the same core work: defining who you’re for, what you stand for, and how you’re different from competitors. I use “brand strategist” and “brand positioning consultant” interchangeably to describe this engagement, which covers audit, positioning statement, messaging hierarchy, and tone of voice.
Ready to talk about your brand?