Fractional CMO for Italy
Fractional CMO for companies testing the Italian market
You want to know if Italy is worth it before committing budget. I act as your marketing lead in Italy for a limited, clearly scoped period, and give you evidence to decide.
What is included
Six pieces of work inside the test.
Market research
Demand, competitors, pricing, channels and the regulations to check with local advisors.
Market entry strategy
Target segments, positioning and route to market.
Materials adaptation
Website, decks, product sheets and outreach messages in Italian.
Trade fairs
Selection, preparation, attendance and follow-up.
Company visits and meetings
With prospects, distributors and partners.
Reporting
A weekly note and a review at the end of the test.
The path
Three steps, each with a clear stopping point.
Italy Readiness Assessment
Low commitment, a few weeks, ending in a clear recommendation.
90-day Italy Market Test
With agreed targets: meetings, leads and partner conversations.
Stop, extend or scale
Scale with a team, an agency or a distributor, or stop with the evidence in hand.
Who it fits
A short test suits companies that have not yet built anything in Italy.
It fits
Manufacturers, SaaS and service companies with no presence in Italy.
It does not fit
Companies that need a full local sales team from day one.
Engagement and pricing
Priced by the day, based on the length of the work, its complexity and your objectives.
Day rate
Set by length, complexity and objectives.
Questions
Short answers to common questions.
What happens after 90 days?
We review the results and you decide the next step.
Tell me your product and target. I’ll tell you if a test makes sense.
A free call is enough to start. You can also begin with the Italy Readiness Assessment.