Fractional CMO & Marketing Director
Senior marketing leadership, part-time. I join your team as your fractional CMO or marketing director — attending strategy meetings, managing agencies, defining priorities, and keeping execution aligned with business goals. You get C-level thinking without the C-level salary.
Who this is for
- Italian SMEs without a dedicated marketing director who need senior direction, not another pair of hands
- International companies running a lean team in Italy who need a local, bilingual senior marketer they can trust with the whole function
- Companies already working with agencies or freelancers who need someone to set direction and hold everyone accountable to it
What you get
- Ongoing marketing strategy and prioritization, tied to business goals
- Agency and freelancer management, so every output ladders up to one plan
- KPI tracking and reporting you can actually use in board or leadership meetings
- A senior point of contact who attends your strategy meetings and owns the outcomes
Engagement: 2–4 days/month minimum · Retainer-based · 3-month minimum.
How it works
- Discovery — a 30-minute call to audit your current marketing, map your competitive landscape, and identify the biggest growth levers available right now.
- Strategy — a clear plan: where to play, how to win, what to say, and how to say it. No generic frameworks, only what fits your market, budget, and goals.
- Execution — I work alongside your team, briefing agencies, tracking KPIs, and refining in real time. Senior thinking with hands-on delivery.
Proof it works
- Expoglobal Group (B2B/B2C, EMEA) — senior marketing mandate across 3 brands in 3 countries: unified brand identity, digital transformation, CRM, +20% client acquisition.
- Biotech start-up — built the marketing function from zero, 4 product launches in 18 months, exceeded annual growth targets by +146%, reporting directly to the CEO and board.
- X5 Group (FMCG) — nationwide 360° loyalty program across 20,000+ stores: 100,000 subscribers in 3 months (+30% above target), brand awareness +38% (Nielsen).
Pricing
Engagements start from €2,500/month, scaled to the specific tasks and scope of work agreed for your business. See the full pricing breakdown and how it compares to agencies and full-time hires.
What does a fractional CMO actually do day to day?
A fractional CMO sets marketing strategy, prioritizes what to work on, manages and briefs agencies or freelancers, tracks KPIs, and reports results — attending your strategy meetings as a senior team member, just part-time rather than full-time.
How is this different from hiring a full-time marketing director?
You get the same senior-level strategic ownership and accountability, but at a fraction of the cost of a full-time hire (typically €70,000-110,000/year all-in for a senior marketing director in Italy) and without the hiring risk or ramp-up time.
Can you work with our existing agency or freelancers?
Yes — this is one of the most common engagements. I set the strategy and priorities, then coordinate your existing agencies and freelancers so their work ladders up to one coherent plan instead of running in parallel, disconnected directions.
Do you work with companies outside Italy?
Yes. I work with Italian SMEs and with international companies entering the Italian market, and I’m fluent in both English and Italian, so there’s no translation layer or cultural guesswork when working with local stakeholders.
What does an outsourced CMO actually do?
— strategy, budget ownership, team and agency management, KPI accountability — but on a part-time, contract basis rather than a full-time hire. You get senior-level marketing leadership without the cost, hiring risk, or ramp-up time of a permanent position.
Ready to talk about your specific situation?